VANILLACOOLDANCE
A True King
King’s Day — The Dutch national holiday celebrating its monarch’s birthday — is a big day for drinking, flirting and – for some – the hope to get laid. But with inequalities like the orgasm gap, our Queens are getting royally screwed.
Vanillacooldance was not going to let that happen.
So I launched a 360 guerrilla campaign to teach men some royal etiquette in the bedroom, with tips & illustrations for all Kings to help close the orgasm gap.
"A King does porn to stop women getting royally screwed.” - The Stable
"A King does porn to stop women getting royally screwed.” - The Stable
"Wim and Max, are you closing the orgasm gap?" - MarketingTribune
"Wim and Max, are you closing the orgasm gap?" - MarketingTribune
A complete hijacking of Amsterdam.
Becoming a viral sensation
Accompanied with an educational blog teaching royal bedroom etiquette.
The art caught the attention of local & global public figures alike.
634k
209k
1 million
238k
Fans even ripped the posters from the walls to take home with them
All spreading the message to #CloseTheOrgasmGap
The campaign was featured in Het Parool’s King’s Day lineup Adformatie’s top list of King’s Day inhakkers. Marketing Tribune, The Stable and LINDA.Meiden
1,400+
Scans on five QR codes
14.9%
Engagement on IG campaign posts
2.4 Million+
Organic social reach via IG reshares
398k
Publication audience for coverage
1,751%
Increase of engagement with new IG accounts
