DOPPER
The Dopper Wave
On World Oceans Day 2020, Dopper launched an international movement where organisations, companies, events and individuals alike, collectively pledge to ban single-use plastic water bottles.
To join the movement, we asked people to take 4 simple steps:
1. Ban single-use plastic water bottles.
2. Drink from the tap whenever you can.
3. Always bring your own reusable bottle.
4. Encourage others to join the Dopper wave too.
I led the team in creating an integrated digital campaign, film and mini-documentary series featuring real-life wavemakers from around the globe - illustrating the power of individual change in the fight to save our oceans. And calling on others to do their part.
We directed the traffic and all of our communication to Dopper's website, where you could sign the pledge.
The initiative kicked-off with over 300 partners across Europe, including #1 Dutch e-tailer Bol.com, sustainable London fashion label House of Sunny, international eyewear brand Ace & Tate, fair trade chocolate brand Tony’s Chocolonely.
Proud partners shared their pledge with the world:
The Wave is still growing. Are you the next ddrop? Sign The Pledge
Dopper in-house creative team together with: